Attention copywriters and aspiring copywriters
This Book Will Make You More Money
Dear friend,
If you’re a copywriter, or have copy written for you… or in advertising of any kind… you may have heard of Denny Hatch.
And, if you’ve heard of Denny Hatch, you will surely have heard of Million Dollar Mailings. In which case you will already know the value of that book.
However, just in case you’re not a copywriter, or have no interest in the subject (in which case I’d be darned surprised you’re even bothering to read this) allow me to enlighten you with a few testimonials from amazon.com:
“
A Fantastic Resource! “
At first I hesitated ordering this book because of the price…now I ‘kick-myself’ for not getting it sooner.
From my point of view, a top-notch marketing book has to have information that is relevant, easy to understand and applicable to the point that I can go out and use it immediately.
Theory doesn’t pay the bills. I want facts, I want to know exactly how others have done it successfully. This book does just that. While the book deals with direct marketing issues, its lessons can be applied to virtually anyone that has to market a product from the Main Street retailer to someone supplying a service to a manufacturer.
It is that good.
You’ll see example after example of direct mailings that have made their respective companies millions upon millions. You not only see every piece in detail, quite often you get the inside thoughts from person that actually developed the piece. Sort of like finding out why a famous artist drew the nose a certain way.
To me, that insight itself is priceless. Again, someone that owns a retail store could take loads of info out of this book and apply it to their own situation. Same thing could be said about anyone that needs to ‘market’ in order to survive.
As far as the price goes, yeah it’s a few bucks.
But I’ll tell you, I’ve spent hundreds of dollars on individual marketing seminars and courses in the past that don’t measure up to the value this book provides.
And while many of these courses and seminars give you bits and pieces of what works and what doesn’t, this book gives you the details. I’ve read Denny Hatch’s other books and should have known that this was going to be ‘winner’ also.
The only negative I have is that the book is huge, I’m going to have to clean out a few of my not-as-useful marketing books in order to have room. Now that I think about it though, I can see it being used as reference so often that maybe it just needs to stay on the desk. The bottom line is that I’ll make far more money with this book than I would without.
- Michael S. Winicki
“
Wow what more can I say… “
Wow says it all. Read the prior reviews. Pound for pound this book is worth more than gold per pound to anyone who writes copy. A life time of learning for way less than $100. Have spent 10X as much for a fraction of what this book will give you. Thanks Mr. Hatch
- Steve Uhl
“
A great resource for advertising
professionals but definitely not for beginners“
If you’re looking for a step by step how to guide on how you can create Million Dollar Mailings on a shoestring budget, then skip this book.
On the other hand, if you’re an advertising professional charged with the task of effectively spending your client’s money on marketing and advertising, then by all means, buy this book. This is your chance to look over the shoulder of a seasoned professional as he looks at some of the most successful direct mail pieces in history.
As for the cost of the book… a course on “marketing” at your local community college costs more and won’t provide 1/10th of the information contained within this book!
- Kathryn L. Hendershot-Hurd “Kathy”
I don’t think I need to put up anymore. You can easily go see them at amazon.com yourself, after you’ve finished here, of course.
Anyway, that’s not what I’m writing to you about today.
Today I want to tell you about Denny’s new book. It’s called The Secrets of Emotional, Hot-Button COPYWRITING.
Rather than try to explain to you what this book is about, allow me to show you what two of today’s top copywriters say about it, in their own words:
“Only Denny Hatch could put together a book like this“
“Only Denny Hatch could put together a book like this. “The Secrets of Emotional Hot-Button COPYWRITING” delivers a double-whammy. It’s loaded with creative rules that not only make sense but, as Denny presents them, are easy to implement. And it’s chock-full of examples, some of which most of us have heard about but have never been able to see. Thanks, Denny. We owe you.”
- Herschell Gordon Lewis, copywriter of several long-standing control mailings (such as Omaha Steaks and Red Cooper)
“Denny’s book provides not just the how-tos, but also the proven-winner examples. It’s a creative marketer’s treasure trove!“
“You’ve heard of the Seven
Deadly Sins … now let Denny Hatch introduce you to
the Seven Key Copy Drivers That Make People Act!
Successful advertising appeals to the wants and
needs of our “hungry hearts” – and he reveals (in
juicy language) the reasons why a product or service
will uniquely meet those needs. Denny’s book
provides not just the how-tos, but also the
proven-winner examples. It’s a creative marketer’s
treasure trove!”
- Susan K. Jones, professor of marketing at Ferris State University and direct marketing consultant and copywriter, Susan K. Jones & Associates
And my personal thoughts about The Secrets of Emotional, Hot-Button COPYWRITING?
It’s just made my job a whole lot easier.
I no longer have to rack my tiny little brain trying to think of new ways to suck the cash out of my prospect’s wallet.
I now have, at my fingertips, tried and tested methods of doing just that.
Each time I’m stuck for an idea, all I need to do is flick through the pages of The Secrets of Emotional, Hot-Button COPYWRITING and the ideas are there for me – ready made.
Here’s the bottom line: If you want to discover how to make the 7 key copy drivers work in your copy, and literally force people to take out their wallets… rip out their cash with trembling hands in anticipation of buying your products above all others… you have to get this book.
Best,
Rezbi
A Fantastic Resource!, September 10, 2001At first I hesitated ordering this book because of the price…now I ‘kick-myself’ for not getting it sooner. From my point of view, a top-notch marketing book has to have information that is relevant, easy to understand and applicable to the point that I can go out and use it immediately. Theory doesn’t pay the bills. I want facts, I want to know exactly how others have done it successfully. This book does just that. While the book deals with direct marketing issues, its lessons can be applied to virtually anyone that has to market a product from the Main Street retailer to someone supplying a service to a manufacturer. It is that good. You’ll see example after example of direct mailings that have made their respective companies millions upon millions. You not only see every piece in detail, quite often you get the inside thoughts from person that actually developed the piece. Sort of like finding out why a famous artist drew the nose a certain way. To me, that insight itself is priceless. Again, someone that owns a retail store could take loads of info out of this book and apply it to their own situation. Same thing could be said about anyone that needs to ‘market’ in order to survive. As far as the price goes, yeah it’s a few bucks. But I’ll tell you, I’ve spent hundreds of dollars on individual marketing seminars and courses in the past that don’t measure up to the value this book provides. And while many of these courses and seminars give you bits and pieces of what works and what doesn’t, this book gives you the details. I’ve read Denny Hatch’s other books and should have known that this was going to be ‘winner’ also. The only negative I have is that the book is huge, I’m going to have to clean out a few of my not-as-useful marketing books in order to have room. Now that I think about it though, I can see it being used as reference so often that maybe it just needs to stay on the desk. The bottom line is that I’ll make far more money with this book than I would without.
